Un articol foarte bun scris de Sarah Perez despre pleiada de aplicații de mesaje pentru smartphone, dar care se poate aplica și în alte domenii, mai ales că foarte mulți oameni au impresia că aplicația lor e absolut unică pentru ca face un lucru puțin diferit de restul.
Too many otherwise talented people are building messaging apps or Snapchat alternatives with only slightly improved or differentiated feature sets. Worse, they’re building messaging app gimmicks. An app for winking selfies? It’s enough to genuinely fear for future generations.
What Johnny-come-lately doesn’t understand is that mobile messaging is not an overnight sensation, and true viral success is rare. The landscape has been dotted with messaging players for years, and only now as smartphones are hitting critical mass in key, mature markets while emerging markets like China and India adopt mobile in large numbers, are we seeing the result of what having that previously established footprint looks like.