Members of the European Parliament have hit out at online behavioral advertising, saying it could be a breach of consumers’ privacy rights.
Parliamentarians voiced concern about practices such as geolocation, individual profiling and cookies — code stored by browsers that often is used for storing user preferences. The rise in social networking has made this type of invasive advertising much more profitable and parliamentarians warn that the current Unfair Commercial Practices Directive of 2005 for combating misleading and aggressive advertising is not equipped to cover such new technologies.
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